Muhammad took the opportunity and quickly hit the streets with the T-shirts. New York embraced the ARME T-shirts because of their uniqueness. All five boroughs were getting down with this new phenomenon. One defining moment that proved the T-shirts were making a statement was when Muhammad handed a member of the Ruff Ryders camp a shirt and he immediately took the shirt he was wearing off in order to rock the ARME T-shirt instead. The news was out and it was spreading fast. Derrick and Muhammad knew that in order to gain true success they would need a marketing genius to take the shirts to the next level.

Brad Morris is ARME's principal partner with a marketing ability that is taking the shirts to an entirely different plateau. His familiarity with entertainment and sports figures brought the shirts to the attention of individuals that didn't see them before. Brad proved his expertise by assisting in the movement of several thousand shirts within independent recording artists and local clothing stores. He even scored advertisements in some popular urban magazines.

Derrick, Muhammad and Brad formed a trio filled with creativity, expertise in areas of business and overall strength. These qualities helped in ARME's recent signing with ALM International, a distribution company. The ability to have the T-shirts mass-produced was a dream come true for the ARME team. The deal symbolized so much. It symbolized what these three men stood for. It symbolized their brotherhood. It symbolized a clothing line with more than just fancy clothes but a message behind the style. Now the T-shirts which spit truths about life in the hood could very possibly be seen being worn by an individual living on Park Avenue .

With this growing recognition, Derrick continues to create messages that focus on gaining high self-esteem and ambition. ARME clothing promotes the building of education and finance within the hoods of this country. They reach out to everyone from students to entertainers and even police officers with their statements opposing gun violence. With bold graphics intended to catch the attention of a nation ARME clothing sends one message simply put, “welcome to the hood”.